If you grew up like me, you have nostalgic memories from summers at the Jersey Shore. Memories that start with packing up the car, blasting this summers’ hit pop song, and crossing over that glorious bridge into the motherland, knowing that the best days of the summer lay ahead.

But every year when I got home from my time on the coast, I packed away my cheap souvenir hats and shirts, knowing that they didn’t really fit my style. But it felt wrong to pack the memories away.

After decades of collecting coastal sweatshirts, tees, and hats, I realized what the problem was - I wanted beach town merch that kept me connected to my coastal roots, but it needed to be modern, elevated, and actually my style. Something I would wear in real life, not just on a cozy night on the sandy porch.

I wanted to wear something that felt nostalgic and chic. Something that honored the memories, but looked good beyond the boardwalk. When I couldn’t find it, I decided to create it.